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Color: Theory and Trends

Color:

Color Psychology + Theory and Trends

Colour - Jhun Ciolo Diamante

Color

Color Psychology

Unless you are a professional artist or art critic it is fair to say that the color meaning and psychology is based primarily on instinct and emotion. How someone feels about a color or design is entirely up to the individual and there are no right or wrong answers. However the way we feel about color can often be attributed to our subconscious and history, as well as personal preference.

The following color meaning and psychology will be your most useful reference giving you detailed information that will enable you to quickly identify and select the most appropriate color for any project, occasion, or activity.

Primary Color

Primary colors

Primaries are: blue, red and yellow.

A primary color is a color that can not be made by mixing other colors and like prime numbers can not be broken down further. They are the source of other colors.

Blue - Facebook Amex

Blue

Color Psychology
  • Mostly associated with water, and it’s the preferred color for men
  • It curbs appetite and represents calmness and serenity.
  • It increases productivity, and it’s mostly used in office spaces.
  • It creates a sense of security and trust in a brand.
  • The color is also known to inspire loyalty. The JP Morgan, Facebook, American Express, LinkedIn, and Dell use this color on their brands.
Emotion
  • Trust
  • Responsibility
  • Honesty
  • Loyalty
  • Inner Security
Used to
  • Reduce Stress
  • Create Calmness
  • Relax
  • Secure
  • Create Order
Industry
  • Security
  • Finance
  • Technology
  • Health Care
  • Accounting
 RED - Coke and CNN

Red

Color Psychology
  • Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
  • Enhances human metabolism, increases respiration rate, and raises blood pressure.
  • It attracts attention more than any other color, at times signifying danger.
Emotion
  • Excitement
  • Energy
  • Passion
  • Courage
  • Attention
Used to
  • Stimulate
  • Create Urgency
  • Draw Attention
  • Caution
  • Encourage
Industry
  • Entertainments
  • Foods
  • Sports
  • Fire Protection
  • Children Products
YELLOW - YP and McDo

Yellow

Color Psychology
  • Associated with joy, happiness, intellect, and energy.
  • Produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.
  • Bright, pure yellow is an attention getter, which is the reason taxicabs are painted with yellow.
  • When overused, yellow may have a disturbing effect.. It is known that babies cry more in yellow rooms.
  • Yellow indicates honor and loyalty.
Emotion
  • Optimism
  • Clarity
  • Joy, Happiness
  • Energy
Used to
  • Stimulate
  • Relax
  • Awake Awareness
  • Energize
  • Affect Mood
Industry
  • Food
  • Sports
  • Transportation
  • Travel & Leisure
Orange - Home Depot and Orange

Orange

Color Psychology
  • Combines the energy of red and the happiness of yellow.
  • Associated with joy, sunshine, and the tropics.
  • Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Emotion
  • Optimistic
  • Independent
  • Adventurous
  • Creativity
  • Fun
Used to
  • Stimulate
  • Communicate Fun
  • Draw Attention
  • Express Freedom
  • Fascinate
Industry
  • Arts
  • Entertainments
  • Foods
  • Sports
  • Transportation
Green - WholeFoods and Starbucks
Green
Color Psychology
  • Color of nature. It symbolizes growth, harmony and freshness. Strong emotional correspondence with safety.
  • Dark green is also commonly associated with money. Has great healing power.
  • Green suggests stability and endurance.
  • Symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth.
  • Considered beneficial to the mind and body. Slows human metabolism and produces a calming effect.
  • Strongly associated with tranquility and calmness. Used to symbolize piety and sincerity.
Emotion
  • Safety
  • Harmony
  • Stability
  • Reliability
  • Balance
Used to
  • Relax
  • Balance
  • Revitalize
  • Encourage
  • Possess
Industry
  • Environment
  • Banking
  • Real Estate
  • Farming
  • Non Profit
Orange - Home Depot and Orange
Purple
Color Psychology
  • Combines the stability of blue and the energy of red.
  • Associated with royalty. It symbolizes power, nobility, luxury, and ambition.
  • Conveys wealth and extravagance.
  • Associated with wisdom, dignity, independence, creativity, mystery, and magic.
Emotion
  • Imagination
  • Spirituality
  • Compassion
  • Sensitivity
  • Mystery
Used to
  • Encourage
  • Creativity
  • Inspire
  • Combine Wisdom
  • Impress with Luxury
Industry
  • Humanitarian
  • Psychic
  • Religion

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